Primitivo di Manduria
Primitivo di Manduria is one of Italy’s most iconic red wines, appreciated for its intensity and its history. Originally from Puglia, more precisely in the area that revolves around the city of Manduria, this wine has a tradition that has its roots in antiquity, but has reached its maximum splendor in recent decades thanks to the work of local producers and the obtaining of the Denominazione di Origine Controllata (DOC), in 1980. Subsequently, in 2011, the wine also received the DOCG recognition (Denominazione di Origine Controllata e Garantita), which confirmed its superior quality.
In this article we will explore the history, origins and characteristics of Primitivo di Manduria, as well as where you can taste it in its hometown.

The origins of Primitivo di Manduria
Primitivo di Manduria has roots in an ancient past that dates back centuries. The area of Manduria, a small town located in the heart of the province of Taranto, is historically linked to viticulture. The origins of Primitivo are shrouded in mystery, but scholars believe that the vine has had a long history of adaptation to the Apulian lands, developing particularly in the Manduria area, thanks to its ability to resist the scorching heat and summer droughts.
Primitivo grape variety is known for its early ripening, an aspect that gives it its name: “primitivo“, so “early ripe” compared to other grape varieties. This vine, which can boast a long tradition in the Manduria area, seems to have been introduced to the region by the Greeks or Romans, although there are some theories that suggest that the variety may date back to prehistoric times.
However, the real fame of Primitivo di Manduria began to grow starting from the 19th century, when the first documentation of its existence and diffusion began to appear. In the following years, the Primitivo grape variety has adapted perfectly to the climatic conditions of the area: intense heat, limestone-rich soils and a long growing season, which have made it particularly appreciated by local winemakers.

Production area
Manduria, dominated by centuries-old olive trees and vineyards that stretch for kilometers, is the beating heart of Primitivo production. Mediterranean climate, with hot, dry summers and mild winters allows Primitivo to ripen at its best, developing the characteristic aromatic profile and richness of flavor that make it unique.
The clayey and calcareous soil of the area is another factor that contributes to the quality of Primitivo di Manduria. The composition of the soil allows the roots of the vine to penetrate deeply, favoring a perfect balance between freshness and richness of minerals. Furthermore, exposure to the sun favors a good concentration of sugars in the grapes, essential for the production of a powerful and structured wine.
Organoleptic characteristics
Primitivo di Manduria is a red wine that stands out for its intensity and structure. It has a deep ruby red color, with purple reflections that betray its youth or a more intense garnet red in older wines. On the nose, Primitivo di Manduria is characterized by a complex bouquet, where hints of ripe fruit emerge, such as black cherries, plums and blackberries, accompanied by spicy notes of black pepper, chocolate and sometimes hints of vanilla and wood, due to the aging in oak barrels.
In the mouth, the wine is warm, enveloping, with soft and well-balanced tannins, and a notable persistence that leaves a pleasant sensation. Thanks to its structure, Primitivo di Manduria is a wine that lends itself well to aging, improving further with the years, although it is also appreciated young for its power and character.
The most prized version of this wine is the one called Primitivo di Manduria DOCG, which has obtained a recognition that certifies its superior quality.
Where to taste Primitivo di Manduria

The city of Manduria is the ideal place to discover Primitivo di Manduria and immerse yourself in the winemaking tradition of the region. The city offers numerous tasting opportunities, where visitors can appreciate not only the wine, but also the culture and history that accompany it.
One of the most renowned places to taste Primitivo di Manduria is the Cellar of Produttori di Manduria, a cooperative that unites several winemakers in the area and offers guided tours of its cellars, followed by tastings of Primitivo DOC and DOCG. Here, visitors can discover the winemaking process and learn about the passion of local producers who have worked the land with dedication for generations.
Another must-see is the Museum of Primitivo Wine Civilization, an institution that tells the story and traditions of this wine, through exhibitions, tastings and educational tours. The museum is located in the historic center of Manduria and offers an immersive experience that allows you to learn not only about wine, but also about the origins of Apulian viticulture and the importance of Primitivo for the community.
Finally, there is no shortage of wine shops (we recommend “Il Vino Manduria Enoteca” and “Enoteca Austero”) and local restaurants, which offer Primitivo di Manduria paired with typical dishes of Apulian cuisine, such as orecchiette with turnip tops, roasts and aged cheeses. A perfect combination that enhances the characteristics of the wine, offering a unique sensory experience.
In this article, we offer you an idea for a tour of Primitivo di Manduria, with stops at various wineries in the area, true excellences of the wine heritage of the Region.
In this article, however, we propose the best wineries in the city of Manduria.