Music, art, entertainment

Puglia, with its natural beauty, its thousand-year history and its traditions, is a land rich in artistic expressions ranging from music to cinema, from theatre to dance. In this section of our site, we will accompany you on a journey through Puglia as the cradle of art and entertainment, a place where creativity comes to life in many forms, from exciting films that tell stories of life and tradition, to the vibrant sounds that resonate in the squares, to the artisanal crafts that have their roots in popular culture.

Cinema has found unique and evocative settings in Puglia, capable of telling stories of life and universal emotions with authenticity. Films such as Mine Vaganti by Ferzan Özpetek and Tolo Tolo by Checco Zalone are just a few examples of how the region has been a protagonist on the big screen. Its historic cities, breathtaking landscapes and local traditions have been the backdrop to narratives that have won the hearts of millions of viewers, making Puglia known internationally.

Apulian music also has a long and fascinating tradition that has its roots in its popular history, but is also capable of innovating and achieving global success. Singers like Alessandra Amoroso, who with her powerful voice has conquered the Italian music scene, or the charismatic and beloved comedian Checco Zalone, who through his songs and shows has brought Apulian comedy to the most prestigious stages. Not only pop and light music, but also the tradition of pizzica, which enchants with its overwhelming and engaging rhythms during popular festivals, remains a distinctive element of regional musical culture.

Let’s not forget the local craftsmanship that preserves centuries-old traditions, such as papier-mâché, which continues to be one of the most representative expressions of Apulian manual skills.

In short, in this section we will explore in depth all these forms of artistic expression, telling stories of artists, actors, musicians and artisans who make Puglia a place to live and discover.

Emma Marrone
Apulian singers

Puglia is a region that boasts many scenic, natural, artistic, historical, cultural and gastronomic beauties but not only that... it is also the land where many artists of the Italian musical scene were born who have also become famous worldwide.

Lavorazione cartapesta a Lecce
Salento craftsmanship

Salento boasts an artisanal production that contains the knowledge of the "masters" of the past. Terracotta, papier-mâché, Leccese stone, wrought iron, ceramics are just some of the artisan traditions that have managed to preserve their fundamental traits.

Barocco leccese ©ilbusca via Canva
The Lecce baroque

Lecce known as the "Florence of the South" is an open-air museum that enchants its visitors with the exuberance of its typical features of the Lecce Baroque, visible in its architecture in the historic center.

Salento Pizzica ©www.turistiinpuglia.it
Salento pizzica

Salento is known throughout the world, not only for the beauty of its places and the richness of its monuments but also for the charm of its popular traditions. Among these, the Salento pizzica and the tarantate are the pride of the people who live in these places who manage to reconcile a globalized world with their own local identity.

“Io che amo solo te”
Films shot in Puglia

Puglia, a destination for many tourists for its scenic, historical and artistic beauties, is also well suited to becoming a film set for many films: every year several directors decide to set their stories in the wonderful Apulian cities.

Riccardo Scamarcio
Apulian actors who made the history of Italian cinema

Rodolfo Valentino, Lino Banfi, Checco Zalone, Riccardo Scamarcio: these are just some of the artists who, starting from small towns or cities in Puglia, have achieved national (and international) fame as actors, becoming an example of Apulian excellence throughout the world.

Vincent Eremo ©www.viaggifuorirotta.it
Vincent Maria Brunetti – Vincent City

Vincent Maria Brunetti, one of the most emblematic figures of the southern artistic panorama, also called the "dragonfly of the south", is one of the few painters who has made his life a protest, who has managed to free himself from the "system" and the grip of gallery owners, critics and artistic and cultural associations, building his little kingdom.

Checco Zalone
Most famous Apulian comedians

Puglia, in addition to being a wonderful region, visited every year by thousands of tourists, is also the land that gave birth to many artists, including comedians who have become famous throughout Italy

Salento Pizzica ©www.turistiinpuglia.it
Music of Salento: the rhythm of the earth

Those born in Salento hardly forget it. Evidence of this bond with the territory can be found in the music, in particular in that of many artists born here. Artists of the caliber of Alessandra Amoroso, Emma Marrone, Negramaro, Sud Sound System and many others who never miss an opportunity to reiterate how linked they still are to Salento.